Delta Air Lines shot the legislators this week, defending its use of artificial intelligence at airline tickets.
In a letter to the three lawmakers reviewed by TPG, a headquarters based in Atlanta insisted that he does not enter into customers' information or targets on individual consumers as part of the new prices that support AI.
Delta particularly challenged concerns by three democratic senators who were last month last month defendant Airline companies “individualized” and “supervisory” prices.
“This is incorrect and unfortunately, this assumption has created a confusion and disinformation in public discourse,” the head of the Delta head for external affairs Peter Clark wrote on Thursday. “Furthermore, we have zero tolerance for discriminatory or predatory prices and in accordance with applicable laws in privacy, prices and advertising.”
Delta first discovered that he uses AI on a small part of domestic reservations last fall, comparing technology with a “super analyst” that helps her human income management workers.
By last month the carrier integrated AI to about 3% of its domestic routes Through partnership with the Fetcherr Technology company, said President Delta Glen Hauenstein, noting that the carrier hoped to increase the use of AI to about 20% of the routes by the end of 2025.
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This discovery attracted supervision from Capitol hill to C-packet of the best competitors.
Senators Mark Warner (Democrat of Virginia), Ruben Gallego (Democrat of Arizona) and Richard Blumenthal (Democrat of Connecticut) wrote a letter to the airline last month, seeking greater clarity about the tactics of the company AI price.
Last week, the Airrican Airlines CEO Robert Isom said that Delta was used “is not appropriate” and claimed that the American did not plan to use AI in the practice of price price.
The appropriate this week, Delta said that his new AI program was just a “decision -making tool” that predicts demand and recommends prices based on many of the same business considerations that dictated prices for decades, from booking forms to competition and fuel price.
In some cases, the Delta's AI tool recommends cheaper prices – probably when the seats do not sell.
Delta noted that she also integrates AI into other parts of her business, including customer service and predicting when part of the aircraft or aircraft may need maintenance.
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